Image courtesy of Clara Ursitti. This intervention takes place during The Beauty Project.
Clara Ursitti’s work is often invisible. She prioritises the non-visual senses, and has been working with fragrance since the early 1990’s creating installations and interventions that delve into the social and psychological aspects of scent. She plays with what smells good, what smells bad and odours that don’t fit neatly into either category; dichotomies that are culturally informed and subjective.
For Fashion Cultures, Ursitti will choreograph a fragrant intervention during The Beauty Project talk and screenings.